Click here for a copy of the report.
The study includes in-depth interviews with nearly 300 of the most influential and popular Mom Bloggers along with surveys of 495 Moms nationwide. We asked these women to describe why they blog, their financial motivations, how much time they devote to blogging, their personal and professional backgrounds, and their interactions with brands.
Some powerful findings emerged:
• 96% of Moms value recommendations they find on Mom Blogs
• Over 78% of Mom Bloggers now review products and services
• 94% of Moms rely on other Moms to make purchasing decisions
• More than 60% of Mom Bloggers consider making money important and want more connectivity with companies
• 37% of Mom Bloggers have been contacted as resources for the press
For more information please visit here or contact Tracey Hope-Ross at tracey@momcentral.com.
